K.I.S.S. with a Twist!
Yep, you know what I'm talking about, right? –Keep It Simple Stupid. Ah, now you get it.
Because I'm not a big fan of the word stupid, I changed it up a bit, but the entire idea is the same. How about instead…
Keepin' It Soulfully Simple!
Regardless of which version you prefer, the fact remains that we are making social media and online marketing way more complicated than it needs to be. Of course there are tons and tons of courses you can take on how to compose a tweet or how to engage your followers, but really all we need to do is to check in with our soul and let it guide the way.
Okay, so you may be wondering what in the world I mean by that. Try this…
1. If it feels wrong in your gut don't do it! Each and every day experts are telling us to do this or do that, but reality is that if it doesn't feel right, don't do it. Check in to make sure whatever strategy you create is in alignment with your authentic self.
2. Always follow the Golden Rule. Yeah you know the one: Treat others how you want to be treated. For some reason, many people throw this rule out the window when it comes to social media marketing. However, this very simple rule is exactly what will attract the right people to your business.
3. Everyone else is already taken, so you might as well be you! I know you've heard me say it a million times, but above all be you–even online! Sure it is easy to copy exactly what someone else is doing, but that won't attract the people who love you for being you!
4. Communities can move mountains. Well not really, but creating a community-like atmosphere on your social media platform can create a movement for sure! Allow visitors to feel safe and want to visit over and over again. Engage in conversations, thank them for connecting, and above all be present!
Really the basics of social media marketing are this simple. Of course each platform is unique in its own way, but if you remember these soulfully simple tips, you are way ahead of the curve 🙂