Trust and Honesty in Marketing – Does it Exist?

So I am a member of a marketing mastermind group. Now before you roll your eyes about this – know that this group is unlike any other I’ve been a part of. We don’t like to follow the rules, in Honest Marketingfact we are really big on bending them and sometimes even breaking them 🙂

Today’s call was all about trust and honesty in marketing, inspired from this article: 7 Ways to Be Insanely Honest in Your Marketing. And I must say – even as I write this article posting the link to this blog, there is a voice in my head saying, “Keep them on YOUR page. Don’t let them click that link and move away from YOUR site”. ..

This is exactly what we were talking about today.

All of the rules, tricks, tactics that we learned over the years have become part of our everyday marketing dialog. What if, just what if – we took down the facade and became honest in our marketing.

Like are any of you really tired of the whole “let’s make everyone think that our webinar is LIVE when it really isn’t by having them pick a date and time” tactic.

Or the “we need to make a no brainer $7 product, so people train themselves to buy from you” method.

And my favorite, “we need to make big promises like make six figures in 10 days or get 10,000 on your list by tomorrow” sales pages.

What if instead there was another way…

What if I wrote a blog post about the many sleepless nights I’ve had as a biz owner wondering how I would find my next client.

Or if we had a conversation about how there might be another person that is better suited to help you with your marketing than me.

Or even being transparent on how a new product promotion totally sucked!

What if … just what if …

Are we ready for that type of marketing? Is it time for a new way of doing things?

I think so! My mastermind group thinks so too.

That’s why we are starting a new challenge – A 30 Day Honest Marketing Challenge.

During this challenge – we are going to be honest in our marketing. This means, no inflated hype, no fake social media post and certainly no slimy marketing tactics.

We are ready for something REAL. Something that feeds our souls and connects us all on a much deeper level.

If you want to join us – we’d love to have you. All you need to do is make the commitment with yourself and start spreading around the hashtag, #honestmarketing.

As one of our group members, Kathy Sipple said, “Honest Marketing, it is not just a hashtag, it’s a lifestyle!”

Love this quote – it is a lifestyle (at least one I am striving for 🙂 Would absolutely love your thoughts too on this thing called honest marketing 🙂


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