Does Your Business Need a Copywriter?
Since I officially launched my new business last week, I've had the question come up asking me what a copywriter was. Often the word copywriter gets confused with the term copyright or copyrighting. Let's just get this straight now, they are completely different.
Copywriter vs Copyright
Copyright or copyrighting is a legal term used to associate a right to own, hand out, distribute a particular piece of work. That is not me or my new business. A copywriter, in its most basic sense, is someone who writes copy. Typically this copy deals with writing for the purpose of selling something or marketing a product or service. You know those catchy slogans or phrases that you see online, on a brochure or poster? Those are written by a copywriter. Every copywriter is unique in how they gather information or portray a company. Some have a specialty or niche that they like to focus on and others will write copy or content for anyone. As a freelance copywriter, the choice is up to you.
So how does copywriting connect to your customers with words?
The number one thing that makes copy great is knowing who the audience is that is being spoken to. As a business owner, you need to know who you are speaking to. If you are writing your own sales content or even if you have a copywriter, you need to understand who your ideal customer is going to be. When you can describe your ideal customer, from where they hang out, what they like to buy, are they married or single, and how old they are, you will have a much easier time writing the words to connect with that customer. When you try to write words that try and speak to everyone, chances are they won't speak to anyone. For someone to buy your product or your service, they need to look at your marketing and think, "That is me, and I need that now!" Copywriters write content for anything that needs content, including websites, blogs, articles, brochures, posters, and the list goes on and on.
What can you do now?
So I encourage you to take a step back and look at your marketing content for your business. Look at it from the eyes of your ideal customer. Is it speaking to them? What is it saying? If you are not able to take that step back, maybe have a fresh set of eyes look at your words and tell you what it says to them. If you still want some help and the help of a professional copywriter, contact me for a free consultation and let's see what we can do together! It is the job of a copywriter to help you pin point who you are speaking to and creating the words that will speak to that audience.