Regardless of whether your business is an online business or a local establishment looking to build an online presence, the need for keywords within your website is essential for your success.
However, if you are asking yourself, "How do I find keywords," then this post is for you!
For many the idea of having a website sounds simple and easy—especially after it is up and running, right? I mean you hire a web designer and they load everything up, until it is looking just right.
Then you wait for the flood of traffic to visit and essentially hire you for your service or buy your products.
Sounds simple enough…
However, then reality hits. Potential customers aren't finding you and you may begin to feel that a website is a waste of time and money.
Okay, now that the pity party is over, take a deep breath and regroup.
One of the most common mistakes when beginning to develop an online presence is that of, 'If you build it, they will come,' attitude.
It doesn't matter what type of business you own, if you are looking for online success and you have this attitude, toss it out the window right now. If you don't, you are sure to experience disappointment after disappointment.
Your first step before you decide to throw in the towel, is to be sure your potential customers are able to find you online.
Find keywords that your ideal customers are using to find you or similar businesses like you.
There are thousands of business available that offer SEO (search engine optimization) services. However, if you are like many small businesses owners, there is a chance that you would rather use a 'Do It Yourself' approach.
So, to help you out, here is a great place to start.
Step by Step Approach: How Do I Find Keywords to Improve My SEO?
1. Go to Google AdWords. This is a free tool that will help you discover how to get more bang for your buck with each keyword you use. Keep in mind that keywords are actually phrases, rather than one word.
2. Type in the most general form of the keyword as possible. You can see below that the phrase I typed in for this post was 'keywords and seo'.
3. Sort your results. After you receive your search results, sort them from low competition to high competition.
4. Find the phrases that are in alignment with what you offer. Be sure to seek phrases that have a low competition and a decent amount of monthly searches (at least 100, depending on your business type).
You can see from the above picture that the phrase I chose for this post is 'how do I find keywords.' You don't need to choose phrases with this high of a search volume. However, you will see why I chose this phrase in the next picture.
5. Compare your phrases with your competition. Now its time to see how your phrases stack up against the competition. The best way to do this is through a Google search. Visit Google, and type in: allintitle: (and your phrase). This will give you a look at your competition using the phrase in the title.
You can see from my search that the results are 3,990 with this phrase in the title. Now this is normally much higher than I typically like my competition, but if you remember the global searches for this phrase were nearly two million.
The key to having the biggest success with keywords and customers finding you, is to use keywords that give you the highest amount of global searches, with the lowest amount of competition.
Remember to only use one or two phrases on each page and don't use them more than 2% to 3% of the time in each post. Also, be sure to use one of the phrases in your title, url, heading and in the content.
It is easy to get frustrated with online marketing. However, with a few simple steps, you can increase your success and get moving in the right direction.
Have questions with your keywords? Ask them below or visit me on Facebook and ask away.