Looking for the million dollar answer to what works in social media?
The answer really may surprise you, it's you.
Okay, so you may be thinking that I completely lost it, but really it is true. Let me show you why. You have the best internal gauge on what works and what doesn't work on any type of social media. Of course there are little tweaks you can make for each platform to help maximize your efforts on that platform, but the key to really understanding what works, is to do a self check in.
For example, how extremely annoyed do you get when someone that you just meet on social media asks you to visit their website for their free offer? What!? You are probably wondering why in the heck you would do that when you know nothing about them, right? Taking that extra step to visit someone's website after meeting on social media takes time to materialize. So, if you are making this mistake STOP.
Don't make your first contact with a new follower about you and your free offer–frankly they don't care.
Now, check in on how this makes you feel: You start following someone on your favorite social media platform and all of the sudden you are added to their mailing list. The kicker–you didn't opt in for the list. Yeah that one is a whopper mistake and can get you in trouble. If you are doing it, stop. Of course it makes you irritated, when someone does it to you, so be sure you don't make the same mistake.
In order to know what to do and what not to do on social media, pay attention to your reactions.
For example, last week I was tweeting back and forth with a new follower. We probably had about 3 exchanges. It was at this time that I decided I wanted to learn more about the follower. I clicked on their Twitter profile and liked what I saw. Then I continued to learn more about them by clicking on their website. This was a natural process and happened without much thought.
The point is: Don't force relationships on social media. Have patience and be consistent and over time they will develop. Be aware of your actions and reactions to what others are doing on social media to gauge if it is the right thing to do or not. Don't look at it from a marketing perspective, look at it from a human being perspective.
Have you ever had a first time interaction with a new connection that left you feeling: WTH? I'd love to hear. Share you comments below.