Category Archives: Internet Marketing Tips

Order Up: Your Dream Clients

Do you believe that marketing plays a role in the type of clients you attract to your business?

I know I sure do – and let me tell you that for me, when my marketing is misaligned, I end up doing arestaurant whole lotta attracting the WRONG clients.

How do I know this?

Well for starters, it is important to know whether or not a client is right for you.

Signs they are horribly wrong:

  • They don’t align with your price (aka asking for discounts)
  • They completely drain your energy
  • They don’t respect your time
  • You absolutely dread, and I mean dread, getting on the phone with them
  • You are frustrated beyond belief with them and don’t know why
  • They ask for refunds or don’t work through the process
  • They blame you when things don’t go right

Okay – sure this list may be a little dramatic, but I hate to admit that I’ve had a few clients like this along the way.

Here’s the thing I know…

If my marketing is aligned with the real me and not the “fake” me that many of the “gurus” tell me I needed to be, these energy draining, misaligned clients wouldn’t even bat an eye my way. I wouldn’t even be on their radar.

When you speak – I mean truly speak to a someone’s soul – the right people come to you. The perfect matches.

I was making a list of my ideal client traits the other day and while I was writing, it felt like I was writing a help wanted ad or placing an order at a restaurant.

Take a peak at my ideal client brain dump from this week:

Have a website
Email list of at least 500
Have a VA or at least know how or have the time to implement themselves
Open-minded
Truth Guide
Loves to brainstorm

Order Up!!

And it got me thinking …

What items on this list are non-negotiable? And I mean, absolutely, positively – no matter how much of a cash slump I’m in, will not bring them on as a client – non-negotiable.

When I asked myself this, it became crystal clear, who I would and wouldn’t work with.

Pretty fun exercise.

Try it and let me know how it goes.

And if you really want help with your online marketing strategy so you can “order up” your dream clients, let’s chat. Go here to make that happen.

Why Isn’t My Marketing Working?

I have a secret to share with you …

I am scared to death about putting myself out there. Yep. Me – scared, shaking and always ready to unclearretreat to my “safe” place.

There it is! I said it.

Here’s the thing – I can help my clients be seen with their marketing like nobody’s business. But when it comes to me and my business – well, I’d much rather hide.

I’d much rather stay behind the scenes to protect myself from disappointment or even worse rejection. God forbid if someone doesn’t sign up for something or says no to working with me (note sarcasm here).

Seriously!?

Is that the most ridiculous thing you’ve ever heard? I’m a marketing coach – for goodness sakes!!

But in reality – am I alone in thinking this way?

The thing is there is always something to be afraid of – the fear of the great unknown …

Our ego wants to keep us safe, in the safe zone – where we know exactly what the outcome will be (or we think we do anyway) – even if the outcome is unwanted. Really – how messed up is that?

I see it with myself. I see it with my colleagues. I see it with my clients. We repeat the same patterns over and over again – sometimes without even knowing it.

And I’m here today to tell you that it is time to step out – out into the deep, dark abyss.

People are ready to meet you. People are waiting for what you offer. We are doing a DIS-service to those that are waiting by hiding and playing small.

So, are you ready?

Is it time to step out and take a stand for YOU?!

Maybe if we do it together it won’t be so scary? Or maybe if we just do it, we will realize that our fears were absolutely ridiculous?

Part of my stepping out party is a free marketing training I’m doing next week: How to Solve the Mystery of Marketing Online Once and For All.

I would absolutely LOVE to have you join me for this training –

Especially if you are feeling frustrated and overwhelmed with your marketing. There will be loads of information and time for questions too!!!

So if you are really ready to put yourself out there in a BIG way by learning the mystery of marketing, be sure to register for the training here: http://gretchenpritts.com/free-online-marketing-training

And in the meantime – here’s to stepping out!!! The world is waiting for you. Now, how are you going to make it happen?

Until next time …

xoxo,

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Using the K.I.S.S. Method for Social Media Success

K.I.S.S. with a Twist!

Yep, you know what I'm talking about, right? –Keep It Simple Stupid. Ah, now you get it.

Because I'm not a big fan of the word stupid, I changed it up a bit, but the entire idea is the same. How about instead…

Keepin' It Soulfully Simple!

Regardless of which version you prefer, the fact remains that we are making social media and online marketing way more complicated than it needs to be. Of course there are tons and tons of courses you can take on how to compose a tweet or how to engage your followers, but really all we need to do is to check in with our soul and let it guide the way.

Okay, so you may be wondering what in the world I mean by that. Try this…

1. If it feels wrong in your gut don't do it! Each and every day experts are telling us to do this or do that, but reality is that if it doesn't feel right, don't do it. Check in to make sure whatever strategy you create is in alignment with your authentic self.

2. Always follow the Golden Rule. Yeah you know the one: Treat others how you want to be treated. For some reason, many people throw this rule out the window when it comes to social media marketing. However, this very simple rule is exactly what will attract the right people to your business.

3. Everyone else is already taken, so you might as well be you! I know you've heard me say it a million times, but above all be you–even online! Sure it is easy to copy exactly what someone else is doing, but that won't attract the people who love you for being you!

4. Communities can move mountains. Well not really, but creating a community-like atmosphere on your social media platform can create a movement for sure! Allow visitors to feel safe and want to visit over and over again. Engage in conversations, thank them for connecting, and above all be present!

Really the basics of social media marketing are this simple. Of course each platform is unique in its own way, but if you remember these soulfully simple tips, you are way ahead of the curve 🙂

Proper Networking Manners on Social Media

If you are using social media for business, you most likely have seen a wide variety of common practices from other businesses. However, although they are common, are they actually the proper way to network online?

The answer: What is right for one business may not be right for another one. Depending on what your goals are for social media marketing, typically determines how you network. However, there are obviously common Don'ts that span across every type of business on every type of platform.

9 Etiquette Don'ts for Social Media Networking

1. Don't write a sales pitch for every post. It doesn't matter if you are on LinkedIn, Google +, Facebook, or Twitter, it is never okay to push your products on your followers during every interaction. If you are doing this, you may want to quickly put it to a stop.

2. Don't beg people to follow or share your stuff. Sure you can ask once in awhile, but always asking others to share your page or your tweet can become a little desperate. If you have an important message to get out or you want to reach a milestone of hitting a certain number of followers, by all means ask for help, just be sure it isn't the only thing you are doing.

3. Don't send out a bunch of posts at once. It doesn't matter what platform you are using, you can schedule your posts so they are not bombarding your followers all at once. Even Facebook has a scheduler right on the page, so use it and space them out by at least an hour or so.

4. Don't post your links all over other people's real estate. Think of someone's wall or profile as their property. You need to treat it with respect. Don't spam them with your links, unless of course they are asking for a bit of information.

5. Don't make a group or hangout all about you. Whether you are part of a Facebook group, LinkedIn group, or Google+ Hangout, don't use these platforms to talk about you. The key here is to engage and build relationships. Answer questions and become the expert in your field.

6. Don't ask someone to follow or like you back. Ick, if there is one thing that can feel very icky, it is this. First off, you don't want connection only for the like or the follow. You want to build conversations and engagement. If you like a page or retweet a Tweet, people will automatically check you out. If they like what they read, they will become a fan organically.

7. Don't play a numbers game. You don't need to have thousands and thousands of followers to be successful with social media. When you stop focusing on the numbers and needing more, you can begin focusing on the people you are already connected to. Build real relationships.

8. Don't forget to interact. Be sure you are interacting with your fans and followers. Acknowledge them when they post a question or comment. Retweet the information that will help your followers. Social media is a game of: You scratch my back, I'll scratch yours.

9. Don't forget to move beyond the computer. To really help solidify a relationship, don't be afraid to have a phone call or coffee with a new connection. Plan to talk live to learn how you can support each others businesses. You may even end up with a new client or a referral partner.

Every business has their own goals for social media marketing outcomes. Whether you are interested in creating buzz about your business, brand awareness, growing your list, or diving traffic to your website, showing proper etiquette when networking online is essential to your success.

Do you have a networking don't for social media? I'd love to hear it. Share below, so we can all learn from each other.

Why Outsourcing Social Media Doesn’t Work

Yep, you heard me: Outsourcing social media doesn't work!

Here's the deal, of course I don't mean all outsourcing of your social media doesn't work. However, if you are planning on hiring someone to take care of your accounts so you don't have to deal with it, you are setting yourself up for disappointment and a hefty investment.

If you are a small business owner, it is essential that you are involved in your social media. This doesn't mean that you need to have complete control over it, but you do need to be present–in the planning and in the execution.

Before you plan on outsourcing any of your social media, make sure you have a strong understanding of your involvement. In fact, if you find a company that says you can be completely hands off in your social media marketing, RUN as fast as you can!

How to Set Yourself up For Successful Social Media Outsourcing

1. Put it in your calender. From the moment you decide to outsource, make sure that social media marketing continues to be part of your routine. Whether you want to check your accounts in the morning or the afternoon, chunk out 30 to 60 minutes everyday to respond to questions, or join in on the discussions.

2. Be part of the planning. Although your outsourcing company may be more experienced in social media than you are, they are not you. The person that knows your business better than anyone is you. Make sure you are part of the planning, including understanding the goals you want to experience from marketing with social media.

3. Understand the big picture. The goals of social media marketing include relationship building, brand awareness, and exposure–it is not a quick sell. In fact, social media can be viewed as the foundation to relationship marketing. As a business owner, you need to be involved in the foundation, as well as each additional layer.

4. Find a way that your true voice is shared. For my clients I recommend that they do their own blogging or at least the majority of it. This enables their voice to be shared throughout their social media platforms. The most successful outsourcing occurs when it is your voice that is shared. If you are not into blogging (which you should be, but that is for another post), then come up with a plan where you write a few tips to share with your audience on a regular basis.

5. Don't be afraid to chime in. Companies that are involved in managing social media want to hear what you have to say. Don't be afraid to tell them what you want to change, tweak or improve with the plans that you develop. The more you can view this part of your marketing as a team effort, the better your success.

Outsourcing your social media management is a great way to make sure your profiles are consistently updated and engaged. However, don't forget that building a successful social media presence is a team effort and despite the 'experts' you have on the team, you are still the leader!

Your audience is waiting to hear from their leader–don't let them down!

What is your experience with outsourcing social media? Comment below–don't be afraid to share the good, the bad, and the ugly 🙂

What Politicians Can Learn About Building Customer Relationships

Are politicians clueless about building customer relationships?

Happy Election Day for those in the United States!

If you are luck many people I've talked to, you are glad this day has finally arrived. No more hateful political ads and the obnoxious phone calls are about to stop. From social media to everyday chatter, the complaints about the push for the next president is nasty this year.

There has even been an increase of individuals stating they are not going to vote because of all the phone calls–or even more interesting, voting for the other party.

So, why such a big disconnect from candidates and building relationships with the voters? If the people are complaining, why do they continue to push?

5 Things Politicians Need to Learn About Building Customer Relationships

1. Stop the hate. Trying to win over a prospect based on hate is a huge turnoff for many customers. Build value based on listening to your customers and providing them the solutions they need to hear–real tangible solutions.

2. Shut up and listen. Stop talking just for a little while and listen to those around you. There is so much value and information in silence. Pay attention to the emotions and feelings that are present in your customers.

3. It's not about you. Why so many 'I' statements? Stop talking about you all the time and start focusing on the people who are supporting you or wondering if they should support you.

4. Be a real person. When you are fake, people can see right through it. Be real and authentic, so people can truly see who you are. Don't be kind only when the photographers are ready for a photo op.

5. Give before asking to receive. Before asking for an action on the part of a prospect, give first. Provide value so you can begin to earn the trust of those you are connecting with.

Whether you are a politician or a business owner, your prospects are seeking something more than you talking and selling. Build relationships with your customers and listen to their needs. Regardless of if you are making a phone call or connecting through social media, provide value before asking for anything in return.

And by the way, next time there is a President election, I'm disconnecting my phone!