What Online Copywriting Means to Your Business
Your customers and the search engines are tired of fluffy web content writing!
Consumers are frustrated with the lack of valuable information they are finding on the internet. Gone are the days when online copywriting included adding as many keywords to a page or post as possible! Times have changed – and for consumers, this is a good thing!
Content writing for the internet is about adding value and expertise. No more fluff! As a consumer, this means when you do an online search, chances are high that the results will be compelling content that matters. Now, as a business owner, you are able to showcase your expertise through your content writing. You can provide expert advice and valuable content.
When you create content and writing that includes the right message, to the right customers, with the right words, your online business will be successful.
Does this mean SEO copywriting no longer exists?
No – just the opposite.
Search is still the #1 way that consumers find you online!
Targeted keywords are an important part of the search process. Search Engines are looking for relevant web information, through content writing on a page. They also take into account what “real” people are saying about your page. Meaning – when people are talking about you away from your website, your rankings will increase.
Now do you see where the value added content writing comes into play? In order for people to talk about your business and share your information through social media or bookmarking, your content writing needs to be useful.
Copywriting for your website doesn’t need to be difficult – it just takes some planning.
Follow these best practices of online copywriting to get started:
- Engage your customers online
- Discover the hot buttons of your customers
- Leverage your expertise in your copy
- Capture keywords in your content writing
- Build trust with your customers