Digging through the gobbledygook!
I recently discovered this word and have declared it to be one of my favorite new found words! Just say it: Gobbledygook. It is fun and just rolls off your tongue. Besides that, you are most likely smiling while say it.
When I heard the word gobbledygook, I immediately thought of digging through the gobbledygook of social media. Do you know what I mean?
Whether you are just starting out with social media or you've been there for awhile, you've probably noticed the amount of time you can spend on there doing nothing. Well it may not actually feel like nothing. I mean you are learning some important stuff that happened over the weekend with your friends, right?
The other day I was trying to remember what life was like prior to the introduction of social media. You know what is funny? I couldn't. I wasn't able to remember what I did with my time. I'm not sure if that is a good thing or a bad one, but the facts are, social media has changed our lives. And changed the way we do business.
If you have a successful business offline and are ready to take your business to the next level by implementing social media, make sure you don't get stuck in the gobbledygook, by following these important tips:
Understand Your Goal of Social Media
Before you begin making a profile on Facebook, Twitter, Pinterest, Google +, and whatever new platform emerges, make sure you understand your goal of implementing social media. Of course you want to increase your business, but go deeper than that. Social media success doesn't happen over night, so you need to understand what your goals are to keep you motivated. Are they to grow your list? Make new connections? Learn from others?
Understand You Customers
Your next goal is to make sure you understand your customers. Who are they? What do they like to do in their spare time? What are their problems? What social media sites do they enjoy and why? The more you can learn about your customers the better your social media success.
Understand How You Can Help Your Customers
Lastly, in order to stay out of the gobbledygook, make sure you know inside and out, what problems you can solve for your customers. Keep this in mind: Your customers buy a product to get away from pain or to get closer to pleasure. How can you help them do either or better yet, both? When you understand this, you can speak to your customer and how you can help them.
A large part of social media for business is learning to speak to your customer and what they want to hear, not what you want to tell them. Understanding your goals, your customers, and what you have to help your customers, will help you get started with your social media plan.
Remember to have fun. It is social, you know?
Share below your social media gobbledygook stories, or head on over to facebook and share your stories! I'd love to see your face 🙂