Before you go any farther, STOP what you are doing and create a content marketing strategy!
I can guarantee that without it, your online success will be non existent.
I know, that can sound a little harsh, but now may be the time to have a little heart to heart with yourself; starting with what you want your web presence to look like.
Trying to build an online business without a clear picture of what you want it to be, will keep you unfocused and uncommitted. One of the easiest things to put off, or to procrastinate on is the essential parts of your online business.
Let's face it, and this includes me as well, how often have you said, "Ok, this is the day. The day that I am going to update my blog, write my newsletter, and pay attention to my social media sites!"? And then what happens? Your day takes over with other priorities, such as customers needing your attention, employees having questions, and paper work that is taking over your desk, right? Before you know it, the day is over and it is time to close up shop, and…. you completely forgot about updating your online platforms.
The facts are, if you want a successful online presence, you need to make a commitment. But first, maybe you should determine what your goal is of your online marketing.
Do you want to have a website in place where people you meet face to face can check out your online profile, or do you want to generate new leads and business from online platforms? Both options are perfectly fine, but you need to decide what is going to work for you and your business.
If you decide that your website is for people you already know or you may meet at a networking event, then you can stop reading here. You don't need to move any further than where you are.
However, if you determined that you want to make new connections, generate leads, and take your business to places you only dreamed of, then that starts with a commitment.
There are a lot of businesses out there online, so what separates the successful ones, from the ones who struggle?
The most important step to online success is commitment.
Success doesn't happen overnight. Maybe not even over a month, but it does happen when you are committed to taking action.
Making a commitment to your online presence starts with developing a content marketing strategy.
3 Essential Commitments for Your Marketing Strategy
1. Your Blog: If you don't have one – get one. If you don't know where to start, find someone to help you. Blogs are one of the most important steps in online success. Sure there are many people out there that are saying blogs are going away, but the facts are they keep evolving and creating success for businesses across the world.
Think of it this way: search engines love new and relevant content. Each time you add a blog post to your website, it is like adding a brand new page to your site. Search engines LOVE this, which allows new customers to find you.
2. Your Social Media Platforms: Committing to your social media is essential to creating relationships and driving people to check out your blog. Find your favorite platform and make the commitment to use it, every day! If you don't have time, find someone who can help you.
3. Your Relationships: Any type of online content marketing is about building relationships. Remember, these tools are not about you, but about your customers and how you can help them. When you put your relationships first and make a commitment to them, in any platform, people will trust you and get to know you, resulting in your online business success.
Committing to online success begins with a commitment to yourself. Take the time to determine what you want your business to look like and what success looks like to you. Without a clear vision, it is pretty hard to make any kind of strategy!
Supports are out there if you need them, but first decide what it is you actually want!
I would love to head out on this journey with you! Comment below or head on over to http://www.facebook.com/GretchenPrittsCopywriting, where I can see your beautiful face, and lets make a commitment together! Are you in?