Are You Making This Mistake?
Are you shoving your product down your connections throat?
For some reason, many business owners believe that social media marketing is a platform to shout out to the world about their best products or services!
I don't know about you, but I'm sick and tired of it.
Would you go into a cocktail party or a holiday get together and begin telling everyone there how great your products are without them even asking?
Of course not! Then why are so many business owners using social media to do this?
I understand that sometimes it is hard as a business owner to take off your marketing and sales hat, but there are times when you need to do just that.
Sit back and relax into social media marketing!
This morning as I was managing one of my client's social media pages, I came across a new message.
Now don't get me wrong, getting a message from a new contact is exciting. However, when the message goes something like this, it is a huge turn off:
"I'd love to schedule a time for us to talk. I have a product that your clients are going to benefit from and it's affordable. I'd also like to see what you offer too."
This may be a perfectly wonderful new connection, but the thing is, my client knows nothing about her. To make matters even worse, she didn't even a fan her Facebook page, ugh!
Maybe this message had the best of intentions, but the fact is, she didn't even take the time to get to know who she was sending it to.
If are doing this type of mistake on social media, don't beat yourself up. Know that you made a mistake and change what you are doing, now!
You may even want to be completely honest with your fans and acknowledge your mistake. Let them know you are going to be doing things differently.
People love transparency, even online.
Social media relationships take time. They can't be forced.
Take the time to build your relationships and truly learn about your connections. Find out what makes them tick.
Be authentic and show that you really do care—the success will follow!
Your challenge for the week is to not say one word about your product or service on social media. Take it out of your language for one week. Truly interact with your fans and followers with no motive except to get to know who they are. Are you committed?
Comment below with your commitment or head on over to Facebook and tell us you are in!