Targeting Your Ideal Customers and the Effects of Social Media
It is no secret that finding your audience on social media is the number one key to success.
Without knowing where your customers hang out, you can struggle to connect with the right people.
So how do you even know where to begin?
There are so many sites that it would be easy to spend your entire day trying to get a handle on social media. Unless your business is social media, you probably have other things you need to do in your day.
I recently found this article on Mashable depicting the effects of social media on gender, called Women Win Facebook, Twitter, Zynga,; Men Get LinkedIn, Reddit [Infographic].
If you take a look at the article, pay close attention to the graphic. It discusses many findings of social media and where men and women like to spend their time.
Here are just a few key findings:
• 64% and 58% of users on Twitter and Facebook are women
• Women blow Pinterest out of the water, with 82% of the population
• Women and men spend almost the same amount of time on social media each day
• 71% and 63% of users on Google+ and LinkedIn are men
So, what does this mean for you—Why should you even care?
If you've been reading my blog for any length of time, you know that I am a big supporter of finding your ideal customers. This means knowing whether your customers are predominately male or female.
Still unsure of whether you need to identify your ideal customer? You may want to visit this post to learn why you need to make this change now: #1 Step for Content Writing that Gets Results.
If you already know who you want to market to, these results give away some valuable information. For example, if your target market is mostly male and you are spending all of your time on Facebook, you may want to rethink your strategy.
On the other hand, if you are marketing to women, there is no denying that you need to add Pinterest into your marketing efforts!
Social media is ever changing.
Sites continue to advance and businesses struggle to keep up.
I've said it before and I'll say it again—You don't need to be everywhere in social media. Find what works for you and your business and become very visible there.
Understand where your customers spend their time and interact with them on a daily basis. More importantly, if you need help—Find it!
What is your #1 social media question? I'd love to answer it. Ask it below, or visit me on Facebook and let's connect 🙂