Different types of social media platforms seem to be appearing each and everyday.
Honestly—some days it is really hard to keep up. Between the never ending list of changes to the current platforms and the introduction of new ones, it can feel overwhelming.
So, what in the world are we supposed to do? I mean we are only small businesses, right?
I was going to write a post on mistakes and tips on social media marketing, but instead I stumbled upon a new Mashable post that tells it all.
Why reinvent the wheel, right?
Nellie Akalp recently wrote, "5 Ways Small Businesses Get Social Media Wrong" and tells each of us what not to do and how to set our expectations. Check it out.
If you don't have time to read the article in its entirety, I'll quickly summarize.
Doing Different Types of Social Media Wrong
1. Stop with the hard selling already—would you? If you've been reading my blog for any length of time, you already know that I'm a huge fan of not selling on social media too much. These platforms are for building relationships and allowing customers to know who you are. Nellie states to keep your selling at no more than 5-10% of your social media activity.
2. It's not about you. Social media is social, not one sided conversations. This means that you need to stop talking about yourself all the time. Would you go to a cocktail party and only talk about you? Of course not. Well there may be some people who do that, but how quickly are you looking for a way out of that conversation?
3. Be great at a few platforms of social media. As a small business owner, this may be a huge relief. You don't need to be on every single platform that pops up. The key is to find where your customers like to spend their time and become really good using that platform. That means you consistently are showing up there and building your presence.
4. It's okay to be a small business. Social media is not a place to pretend to be bigger than you are. Don't worry about keeping up with the big companies. Stay within your budget and don't worry about what they are doing. Be exceptional at what you do within your business and the rest will follow.
5. Take FREE out of the equation. Yes the cost to join a social media site is free. However, this does not mean that it is free. There is a cost for your time. It takes time to build relationships on each platform, which also requires consistency. Just because you create a huge following doesn't mean you stop spending time on social media. Your time is not worthless.
In order to be successful with your social media marketing, you need to invest the time, energy, blood, sweat, tears, your first born (just kidding)—but you really do need to set your expectation up in alignment to reality.
You may feel like give up or throwing in the towel at times, but know your commitment and consistency will pay off if you are following these simple tips.
Speaking of social media platforms, Facebook is one of my favorites to connect with readers. Are we connected?
No? Let's change that! Connect with me here and ask me anything you want about your blog, online content, or social media questions. I'd love to see you there.