Does Cookie Cutter Marketing Work?
If you’ve been around the block a time or two as a business owner, you have probably run into plenty of blueprints, templates and step by step systems to help you in your marketing. And chances are – if you are anything like me and 90% of the other coaches, healers and other heart and soul based biz owners out there – you probably bought several of these products or programs.
In fact if I’m being totally honest here – I have a bookshelf full of them and my computer is running out of space from downloads …
However, my question to you is, do these “cookie cutter” type blueprints and templates actually work for everyone’s marketing?
Have you had success with them?
I’ll tell you that for me – not so much …
I mean sure I have some results, but more often than not they are short lived and not sustainable.
Here’s my theory (which led to my newest certification) …
Just like everything else in life, each and every one of use is unique and different. We have our own personalities, appearances and needs – for goodness sakes even something as small as our fingerprints are unique.
So why is it that we think we can use a blanket template or system to create a successful business?
Just because something worked for one person, doesn’t mean it will work for you. In fact, just because it worked for a hundred people doesn’t mean it will work for you. Sure there are parts of it that may work – but the key is finding what part!
Of course I’ve had this theory for a while now; however, earlier this year I saw it completely laid out in the Archetype Alignment Grid™. This grid completely brought my theory to life. It helped me truly understand why one marketing tool works for one person, while not for another one.
As soon as I laid my eyes on this grid, I had to find out how I could share it with my clients – hence my new certification.
I am beyond thrilled to announce that I am now a Certified Ambassador for the Archetype Alignment Grid™. This means I can help my clients find a name for their unique archetype AND create marketing pipelines that WORK based on who they are.
So what – you might say?
Once you are able to discover your archetype and create pipelines based on this information, your marketing gets into alignment with who you are. When this occurs you become extremely attractive to your ideal clients and you have way more fun in your business!!!
Want to learn more about the Archetype Alignment Grid™ and how it might benefit you and your business?
Let’s set up a time to chat! Fill out this request and we will make it happen: Request a chat!
So how about you – do you think that cookie cutter approaches work in marketing? Have they worked for you?