Category Archives: Social Media Strategies

Marketing Tip: How You Show Up Means Everything

Regardless of whether you are doing an email newsletter, networking or social media – how you women looking upshow up in each piece of marketing can mean the difference between falling flat or totally rocking it. However, how do you know what to do? How do you know if your plan is going to work or not?

The answer – Be You!!

Let’s take social media for example – in fact let’s take Facebook since this is what most everyone wants to talk about …

How do you be you while trying to promote yourself on a Facebook fan page?

Here’s a little secret – if you are like most heart and soul biz owners, people want to know the real you. They want to connect with who you are – especially on social media.

Facebook gives your connections a peek into your world – a peek into what it is like to be you. As a healer, coach or other type of spiritual entrepreneur, this is key to Facebook success.

Sure you can post all the tools, tips and quotes you want. And sure they may get some attention, but the real key is to show them you.

Let’s break it down a little more …

Many of you know that I recently became certified in the Archetype Alignment Grid. This allows me to help my clients really figure out how their natural way of being affects their marketing.

For example, there are 4 natural styles: Guru Stars, Truth Guides, Connectors and Supporters.

Most of my clients fall under the Truth Guide category – in case you were wondering 😉

Anyway – how each of these natural styles uses social media is completely different.

A Guru Star’s main goal is to provide solutions for their client’s problems. They tell them what to do to get the results they want. To be successful on Facebook a Guru Star can showcase their “I know best” approach. People want to see their lux lifestyle, their big promises and their huge successes.

On the other hand a Truth Guide’s main goal is to empower their client’s into finding a solution that works for them. They are very trustworthy and are there to guide people into finding their truth. Truth Guides are successful on Facebook when they are honest with how things are going. Like if they have a bad day – it is okay to share it. People want to relate to Truth Guides, so being real is important.

Connectors are just want they say they are – they know everyone and absolutely love connecting people with solutions. They are much happier selling someone else’s programs or products than selling their own. If they use this natural connecting ability on Facebook – they will be more successful. If you are a connector, become a resource for those you know. Sign up as an affiliate and share, share share 🙂

Finally supporters, they are the backbone of a business. Successful businesses cannot run without supporters. They are behind the scenes and ready to help in an instant. Facebook is a great way for supporters to connect with people that need you and to showcase your work. Whether you are a designer, copywriter, VA – show off your work on Facebook and let people know you are available for hire!!

Of course these are just the beginning steps of the Archetype Alignment Grid – but can you see how your natural style – and showing up in that style can really make a difference in your marketing success?

To learn more or to discover your Marketing Archetype, just click here: Archetype Alignment Kit.

Also – I’d love to hear from you – what have you found that really changes when you fully show up in your marketing?

Until next time …

Xoxo,

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The #1 Step You Must Take For Social Media Success

Social Media HelpI'm going to share something with you that most online professionals won't say. This may even surprise you, but in order to experience success online, you need to hear it…

You DON'T have to be on social media to build a successful business!

In fact for thousands of years business owners have been doing just that–building businesses that thrive without ever using Facebook or Google+.

Yes I know that I coach and train business owners to use social media effectively, but this is one of the first things I tell them. Why? Because adding online marketing to your tool box is not something to take lightly. You can't just put your big toe in and expect results.

What this means for most of us is that we need to make a committed decision to online marketing. This decision can not be a SHOULD. You know what I mean, right? Those should's that keep telling us that we should do this or we should do that. If you are approaching online marketing as a should, I hate to tell you this, but you will fail miserably.

I've seen it time and time again–business owners who aren't really sure if they want to use social media, but feel like it is something they should do…well guess what happens–it doesn't work. It is almost like they feel they need to make a Facebook page because everyone tells them to, but they aren't convinced it is the right tool for them or that it even works. Then when they don't see results, they have the belief that social media marketing doesn't work and they throw in the towel. This is a complete waste of time, energy and money.

Why am I telling you this? First and foremost because I want to free you from the 'should'. I want you to completely take that off the table.

Now, just breathe for a minute and let this set in–You don't have to be on social media!

Whew…

Okay, now what did that do for you? Do you feel a sense of relief?

Take some time to determine whether or not you want to commit to online marketing. Oh and using things like you are afraid or you don't know what to do are not allowed to be factored into this decision.

Instead focus on your business goals and how marketing through social media might help you achieve those goals.

What is your intention for starting a Facebook page or Twitter account? Is it to generate traffic to your website? Is it to grow your list? Is it to create buzz about your business? Or is it something even bigger–like lead a movement?

You get to decide what inspires you about using social media for your business. When you take away the should and you open up to the possibilities that are available, it changes your commitment and your motivation.

So before you go out there and join all of those platforms, be sure that you are committed.

If you are ready, but are worried about the 'how', I'd love to help. A good place to start is with a Social Media Power Training Session. Here we can create a unique strategy for your business AND learn how to implement it. I'm also going to give you a special offer–just because you are committed and ready to go! You can get all of the detail here: Private Training Special Offer.

Using the K.I.S.S. Method for Social Media Success

K.I.S.S. with a Twist!

Yep, you know what I'm talking about, right? –Keep It Simple Stupid. Ah, now you get it.

Because I'm not a big fan of the word stupid, I changed it up a bit, but the entire idea is the same. How about instead…

Keepin' It Soulfully Simple!

Regardless of which version you prefer, the fact remains that we are making social media and online marketing way more complicated than it needs to be. Of course there are tons and tons of courses you can take on how to compose a tweet or how to engage your followers, but really all we need to do is to check in with our soul and let it guide the way.

Okay, so you may be wondering what in the world I mean by that. Try this…

1. If it feels wrong in your gut don't do it! Each and every day experts are telling us to do this or do that, but reality is that if it doesn't feel right, don't do it. Check in to make sure whatever strategy you create is in alignment with your authentic self.

2. Always follow the Golden Rule. Yeah you know the one: Treat others how you want to be treated. For some reason, many people throw this rule out the window when it comes to social media marketing. However, this very simple rule is exactly what will attract the right people to your business.

3. Everyone else is already taken, so you might as well be you! I know you've heard me say it a million times, but above all be you–even online! Sure it is easy to copy exactly what someone else is doing, but that won't attract the people who love you for being you!

4. Communities can move mountains. Well not really, but creating a community-like atmosphere on your social media platform can create a movement for sure! Allow visitors to feel safe and want to visit over and over again. Engage in conversations, thank them for connecting, and above all be present!

Really the basics of social media marketing are this simple. Of course each platform is unique in its own way, but if you remember these soulfully simple tips, you are way ahead of the curve 🙂

The #1 Thing You are Doing Wrong on Social Media

I'm often asked questions about what people are doing wrong on social media. Sometimes it is too much selling and other times it is not enough interaction or commitment. However, typically there is one underlying theme on what is going on with social media marketing.

Are you ready to hear it?

Drum roll please….

The #1 thing that most people are doing wrong with their social media marketing is their mindset!

Okay, so what does this mean exactly?

I can't tell you how many times I've talked with people who feel that because they have a Facebook page or a Twitter account that they should automatically be converting connection into sales. And believe me when I tell you, I've been there too! I mean it is free marketing and you have followers and fans, so when you post an incredible offer, it should convert, right?

Well, not really…

Now this may come to a surprise to you, but social media is NOT about the sale. And the truth is, for most people, it will not convert fans and followers to a sale. So then what is it?

If there is one take away that you want it is this: Social media marketing is a LEAD GENERATION tool.

When you are able to change your thinking about what social media is used for, from sales to leads, it changes your approach.

Think of it this way: Social media is a huge driver of traffic to your website. If people really like what you are saying, they will click on your link to visit your site and read more about you.

It is your job, to find a way to capture these people who are visiting your site, which is your FREE offer. This offer is how you build your email list, which is your gold mine. The people who sign up for your list are the people who really love what you are saying, selling, and doing. These are the people who will buy from you.

But, it all starts with social media. Change your thinking of how it is used, and the results will follow.

Proper Networking Manners on Social Media

If you are using social media for business, you most likely have seen a wide variety of common practices from other businesses. However, although they are common, are they actually the proper way to network online?

The answer: What is right for one business may not be right for another one. Depending on what your goals are for social media marketing, typically determines how you network. However, there are obviously common Don'ts that span across every type of business on every type of platform.

9 Etiquette Don'ts for Social Media Networking

1. Don't write a sales pitch for every post. It doesn't matter if you are on LinkedIn, Google +, Facebook, or Twitter, it is never okay to push your products on your followers during every interaction. If you are doing this, you may want to quickly put it to a stop.

2. Don't beg people to follow or share your stuff. Sure you can ask once in awhile, but always asking others to share your page or your tweet can become a little desperate. If you have an important message to get out or you want to reach a milestone of hitting a certain number of followers, by all means ask for help, just be sure it isn't the only thing you are doing.

3. Don't send out a bunch of posts at once. It doesn't matter what platform you are using, you can schedule your posts so they are not bombarding your followers all at once. Even Facebook has a scheduler right on the page, so use it and space them out by at least an hour or so.

4. Don't post your links all over other people's real estate. Think of someone's wall or profile as their property. You need to treat it with respect. Don't spam them with your links, unless of course they are asking for a bit of information.

5. Don't make a group or hangout all about you. Whether you are part of a Facebook group, LinkedIn group, or Google+ Hangout, don't use these platforms to talk about you. The key here is to engage and build relationships. Answer questions and become the expert in your field.

6. Don't ask someone to follow or like you back. Ick, if there is one thing that can feel very icky, it is this. First off, you don't want connection only for the like or the follow. You want to build conversations and engagement. If you like a page or retweet a Tweet, people will automatically check you out. If they like what they read, they will become a fan organically.

7. Don't play a numbers game. You don't need to have thousands and thousands of followers to be successful with social media. When you stop focusing on the numbers and needing more, you can begin focusing on the people you are already connected to. Build real relationships.

8. Don't forget to interact. Be sure you are interacting with your fans and followers. Acknowledge them when they post a question or comment. Retweet the information that will help your followers. Social media is a game of: You scratch my back, I'll scratch yours.

9. Don't forget to move beyond the computer. To really help solidify a relationship, don't be afraid to have a phone call or coffee with a new connection. Plan to talk live to learn how you can support each others businesses. You may even end up with a new client or a referral partner.

Every business has their own goals for social media marketing outcomes. Whether you are interested in creating buzz about your business, brand awareness, growing your list, or diving traffic to your website, showing proper etiquette when networking online is essential to your success.

Do you have a networking don't for social media? I'd love to hear it. Share below, so we can all learn from each other.

Does Etiquette on Twitter Really Matter?

Of course this is a simple question to answer, but when you are active on Twitter it often feels that most people don't understand proper etiquette.

Whether you are on Twitter or talking to someone face to face, the same rule applies–The Golden Rule: Treat others how you want to be treated! Just because it is social media and online doesn't mean you should hide behind a computer and not treat others with respect.

Does everyone follow Twitter rules?

Apparently not! In fact, it often feels as if each person follows their own set of rules. However, that doesn't mean that you should follow the crowd. I can promise you that if you do things differently than about 90% of the current users of Twitter you will stand out in the crowd and make real and authentic connections.

So are you ready to begin?

8 Etiquette Tips for Using Twitter to Build Real Relationships

1. Show your face. The first thing you need to do is to take away the egg-head. If you are looking to really connect with followers, show them who you are. This starts by taking away the egg-head and putting up your picture. Keep in mind this is not a logo, but a real picture of you.

2. Fill in your profile. Twitter is full of spam and fake followers. To help new connections know that you are a person behind the profile, be sure that you complete each item. Use words that describe who you are and what you do, so potential followers know that they are in the right place.

3. Be you. People can see right through fake, even online. Be yourself and allow your personality to shine through. You want to build a community of followers who love you for who you are, so don't hide it!

4. Make the first move. To get things moving in the right direction, don't be afraid to make the first move. Begin retweeting tweets from those you want to connect with. Reply to their tweets. Start building a connection, one tweet at a time.

5. Slow down on the self promos. This is one of the biggest etiquette steps you can take. Twitter is full of people selling their stuff. And it can actually be a turn off for many. Keep your self promotions to no more than one a day.

6. Provide valuable content. If you are providing content that your audience is interested in, they will automatically want to learn more from you. They will begin trusting you, which allows you to become the 'go-to' person in your industry. Give them what they want.

7. Be polite. This means acknowledging someone when they retweet your tweet. Tell them thank you and show your appreciation. Whether someone gives you a shout out or shares your content, be sure to show them your thanks.

8. Watch your auto DM's. Auto DM's are a fantastic tool when used correctly. However, they can be a disaster when used for spamming. Show your followers that you really care and for goodness sakes stop the spam! For tips, check this post out: Say What!? You Send Auto DM's on Twitter?

Using Twitter successfully can often feel next to impossible. However, it really is quite simple, especially when you just show common courtesy.

How about you? How do you show etiquette on Twitter? Share below, I'd love to hear 🙂