Using the K.I.S.S. Method for Social Media Success

Secret

K.I.S.S. with a Twist! Yep, you know what I'm talking about, right? –Keep It Simple Stupid. Ah, now you get it. Because I'm not a big fan of the word stupid, I changed it up a bit, but the entire idea is the same. How about instead... Keepin' It Soulfully Simple! Regardless of which version you prefer, the fact remains that we are making … [Read more...]

Proper Networking Manners on Social Media

proper social media etiquette

If you are using social media for business, you most likely have seen a wide variety of common practices from other businesses. However, although they are common, are they actually the proper way to network online? The answer: What is right for one business may not be right for another one. Depending on what your goals are for social media marketing, typically determines how you network. However, … [Read more...]

Why Outsourcing Social Media Doesn’t Work

outsourcing social media doesn't work

Yep, you heard me: Outsourcing social media doesn't work! Here's the deal, of course I don't mean all outsourcing of your social media doesn't work. However, if you are planning on hiring someone to take care of your accounts so you don't have to deal with it, you are setting yourself up for disappointment and a hefty investment. If you are a small business owner, it is … [Read more...]

What Politicians Can Learn About Building Customer Relationships

politicians and building customer relationships

Are politicians clueless about building customer relationships? Happy Election Day for those in the United States! If you are luck many people I've talked to, you are glad this day has finally arrived. No more hateful political ads and the obnoxious phone calls are about to stop. From social media to everyday chatter, the complaints about the push for the next president is nasty this … [Read more...]

5 Ingredients for Online Marketing Success

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Putting An Online Marketing Plan in Action

online marketing plan in action

Ingredient #5 for Online Marketing Success: Take Action! Well here we are at the last and final ingredient for your success. The fact is that you can learn all you want, build a strong support system, make a well thought out plan, and focus, but without ever taking some kind of action you will never see the success you deserve. Sometimes taking the first step is the most difficult ingredient … [Read more...]

Online Marketing Plan of Attack

online marketing plan of attack

  Ingredient #4 for Online Marketing Success = Develop a Strong Plan of Action   Just like you wouldn't go into the next 'big' game without a plan of attack, you can't plan your future success without a strong plan of action. In order to create a successful business, you need to make a plan. Often times for solo-preneurs this plan involves trying every type of marketing and … [Read more...]

Don’t Expect Content Marketing Success Without Having a Support System

content marketing success support system

  Ingredient #3 for Content Marketing Success = A Strong Support System If you are trying to create a successful business on your own, change directions now. One of the most important parts of becoming successful is building a support system around you. This group of people stand by you in good times and in bad. They bring you out of the dark days and celebrate with champagne during the … [Read more...]

Content Marketing Success Requires Focused Hard Work

content marketing success = focused hard work

Ingredient #2 for Content Marketing Success = Hard Work, Commitment & Focus If you've been searching the Internet for information on building a successful business, chances are you've run across many sites promising quick results, or sites that have the secret formula for success. However, the hardcore fact is, if you want a successful business, you are going to need to work hard. Does … [Read more...]

Online Marketing Got You Down in the Dumps?

online marketing frustration

  Are you feeling overwhelmed, confused or frustrated with online marketing? Are you wondering what you need to do to actually see the results you envision? Let's face it, marketing online can leave you feeling defeated and completely irritated. I should know, I've been there and almost gave up entirely, (well actually did for several months last year)! However, through it all, do you … [Read more...]