Have you ever paid attention to what you say to yourself before you sit down to write? Do the words you say or the feelings you feel keep you stuck? Pay attention to what happens prior to your writing. You might surprise yourself at what you're saying. Regardless of whether you are just beginning to write a blog, or you've been doing it for awhile, your inner critic can be at … [Read more...]

  Last week we talked about the importance of identifying your ideal customer. This week, we are expanding on what you need to do with your content to get results. Step #2: Market to your ideal customer After you discover who you want to work with, marketing becomes much easier. When you market to one person, or one particular group of people, you are better able to streamline your focus … [Read more...]