Are you looking to create a successful online business and struggling to get the results you desire?
Each and everyday you are bombarded with marketing messages. They are everywhere you look – the TV, magazines, internet. Most of the time, you probably don’t even notice them, but once in awhile, you may stop and pay attention. Do you know what makes you stop?
Whether an advertisement is on TV or written on the web, it’s all about connection. However, if you are a small business looking for customers online, you have about 15 seconds to make that connection!
So, what do you do to enable your message to be seen?
Over the next three weeks, I'm going to share with you 3 Simple Steps to Content Writing that Gets Results.
If you find yourself struggling to have your voice heard and see the results you envision, you are going to want to tune in!
Step #1: Identifying Your Ideal Customer
Identifying your ideal customer can be the difference between a business that struggles and a business that excels. No matter how wonderful your products or services are, if you are not able to clearly identify who your ideal customer is, then you will struggle with every other part of your business.
If you don’t believe in finding an ideal customer, or if it sounds too scary, ask the famous Subway! More than 11 years ago, they began a marketing campaign that changed their world. Do you know what it was? Of course you do – Jarred! Still today, when people think of healthy fast food, 9 times out of 10 people will name Subway!
They have an ideal customer – Someone who is in a hurry and looking for a healthy fast food option. Jarred and the Subway ideal customer, revolutionized the idea of healthy fast food!
Often, you can invest thousands of dollars and hundreds of hours creating a “perfect” website, top notch marking materials, new product launches, numerous sales letters and emails, hoping that someone will be interested in your product or service. The outcome will be disappointment if you aren’t targeting an ideal customer.
Here are 2 things you can do now to begin the process of discovering your ideal customer:
1. Reflect: Often, you already know who you would love to have as your ideal customer. Take the time to pause, close your eyes and ask yourself, “Who do I love to work with?” More often than not, a person will pop into your head! If a person does not pop into your head, take some time to think about people you know, past customers, and people you surround yourself with. What would make these individuals ideal?
2. How can your product or service help your ideal customer: Think about your product or service. How does what you have, help this person? There is a problem that your product or service is solving for this client. What is it? People buy for two reasons and two reasons only – to get away from pain or to get closer to pleasure. Discover how your product or service does one or both.
Get very clear on the specific group of people and what you solve for them.
Are you ready to take the leap and identify your ideal customer? Next week we will talk about how you speak to this customer, so they connect with you and your business. Make sure to tune in!
If we are not already connected on Facebook, I'd love to meet you there. Head on over and pick up some extra tips or ask a question. Make sure you give a big HELLO too 🙂